We're BVA Nudge Unit, a global consultancy specialising in driving successful behaviour change.
After months of healthcare professionals being center stage, this newsletter is dedicated to behavioural science insights for healthcare: discover how the application of behavioural science can help solve human challenges.
READ ๐ Physicians Have Cognitive Biases Too
What we often forget: doctors are people, too. Therefore, their brains have the same hard-wiring as the rest of us non-doctors, and so are prone to the same decision-making traps as we are, specifically cognitive biases. These biases impact everything from diagnosis, to treatment decisions, to treatment management, all of which are important factors in patient health outcomes.
DON'T MISS OUT ๐จ Nudging Healthcare using Behavioural Science Post-COVID-19 Webinar
In partnership with the French Chamber of Commerce in Singapore, we'll be sharing case studies to inspire you and your organisation so you can adapt to meet the rapidly changing needs of your customers and clients, both during the crisis and well into the future. Wednesday 8 July 2020 from 9:00 am to 10:00 am SGT.
READ ๐ Antibiotics: Can we nudge ourselves toward a healthier world?
Overprescription of antibiotics is largely a matter of behaviour. Many patients see antibiotics as the โfull-strengthโ remedy for their ailments, and often do not know that they have no effect on viral conditions. They go to the doctor expecting a course of antibiotics for a cough or a runny nose. So what can be done? Most doctors are well aware of the societal risk of overprescription, but when confronted with an actual patient, other concerns loom more prominently and influence their choice.
LISTEN ๐ง Leading Behavioural Science Experts on our B.E. GOOD! Podcast
Hear from our all-star lineup of leaders in the behavioural sciences to spark your curiosity and passion for this emerging field. Some of our first guests include Dan Ariely, Cass Sunstein, Iris Bohnet, Paul Dolan, Caroline Webb and Wendy Wood. Listen in for fresh insights, inspiration, and to hear about some of the latest evolutions in the field.