🌟 WHY THIS MATTERS:
Many packs are designed to explain.
But the brain doesn’t wait for explanation - it operates instinctively.
Those split seconds, before conscious thought kicks in, are when brands become Retail-Ready - or get overlooked.
📆 AGENDA:
• PRS IN VIVO Framework & the 3-Second Rule™
Matt Michaud, our Chief Creative Officer, will introduce our SPEED framework — a simple, evidence-led model explaining what the brain actually does in the first three seconds at shelf and how to design for it.
• Client Case Study in Action
Olivier Bardin, MD DE/CH, will share how these principles are applied in a real client context, showing how insight translates into fast, retail-ready execution.
😉 WHAT YOU'LL LEARN:
• How shoppers make decisions in the first 3 seconds at shelf
• What drives packs to be noticed, understood, and chosen
• How to evaluate and optimise packs to deliver commercial impact
If your brand doesn’t win the brain in three seconds, it doesn’t win the sale.
